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Expert Services That
Fix, Track & Scale
Your Ad Performance

Every service is delivered with full technical depth, end-to-end testing with real events, and complete documentation, so you know exactly what was done and why it works.

Stop Burning Budget.
Start Scaling Profitably.

Most Google Ads accounts are running on wrong conversion data, outdated bidding strategies, and poorly structured campaigns. I rebuild accounts from the ground up, from keyword architecture to Smart Bidding configuration, with a relentless focus on real ROAS, not vanity metrics.

Keyword Research & Architecture

Competitor gap analysis, search intent mapping, match type strategy, and negative keyword lists to eliminate wasted spend from day one.

Search, Shopping & Performance Max

Campaign types matched to your funnel stage, Search for intent, Shopping for product feeds, PMax for full-funnel scale with asset group optimization.

Smart Bidding Configuration

Target ROAS, Target CPA, and Maximize Conversions set up with correct conversion windows, attribution models, and audience signal quality for fast learning.

Ad Copy & Quality Score Optimization

Responsive search ads with pinning strategy, extension optimization, and ongoing A/B tests to improve CTR and reduce CPC across all campaigns.

Weekly Reporting & Optimization

Looker Studio dashboard with ROAS, CPA, conversion rate, and spend by campaign, updated weekly with clear next steps and budget recommendations.

Live result: 147 conversions at $0.17 average CPC

From $499/mo · clear scope, no hidden costs

Google Ads · Campaign Performance Dashboard
ROAS
4.2x
▲ was 1.8x
CPA
$18.40
▼ −42%
Conv.
2,847
▲ +133%
ROAS by Campaign Type
Brand Search
5.8x
Non-Brand
4.6x
Shopping
4.2x
Perf. Max
3.8x
Display
2.3x
Smart Bidding Health Check
Conversion tracking verified, 0 double-counting
Target ROAS 400%, learning phase complete
Customer match + lookalike audiences active
Enhanced Conversions hashing active
30-Day Result
Shopify fashion store, ROAS improved from 1.8x to 4.2x after fixing tracking errors and rebuilding PMax campaign structure.
Enhanced Conversions · Data Flow
How It Works, Step by Step
1
Customer fills checkout form
Email: j••••@example.com · Phone: +1 555 ••••
2
GTM reads form field values
Values captured via dataLayer push or DOM scraping on purchase event trigger
3
SHA-256 hash applied in browser
john@example.com → a94a8fe5ccb19b… (one-way, irreversible)
4
Hashed data attached to conversion
Sent to Google Ads with order value, currency, and transaction ID
5
Google matches to signed-in account
Attribution recovered, Smart Bidding now sees the full conversion picture ✓
Before
847
conversions/month
reported
After
1,412
conversions/month
recovered
+67% More Conversions Reported
UK B2B SaaS, Smart Bidding improved from "learning" to stable tROAS within 14 days of implementation.

Your Smart Bidding Is Flying Blind. Let's Fix It.

Browser cookies are blocked. Incognito sessions miss conversions. Cross-device purchases are invisible. Enhanced Conversions sends hashed first-party customer data to Google, recovering the conversions you’re silently losing every day and giving Smart Bidding the accurate signal it needs to improve.

SHA-256 First-Party Data Hashing

Customer email, phone, and name are hashed in-browser using SHA-256 before being sent to Google, fully GDPR-compliant and privacy-safe with zero raw data transmitted.

Enhanced Conversions for Web & Leads

For lead gen, send hashed form data so Google can match offline CRM conversions and feed Smart Bidding with real lead quality signals instead of just form fills.

Cross-Device Attribution Recovery

When a user searches on mobile but converts on desktop, Enhanced Conversions connects the journey via Google account matching, recovering conversions Smart Bidding never saw.

End-to-End Testing & Written Report

Every setup verified in Google Tag Assistant, the Google Ads Diagnostics tab, and with real test purchases before going live. You receive a written verification report.

Every setup verified with real test conversions before delivery

From $249 fixed · clear scope, no hidden costs

Meta Can't See Your Customers. CAPI Fixes It.

iOS 14 and browser privacy changes have caused Facebook’s browser Pixel to miss 40-70% of events for most businesses. Facebook Conversion API (CAPI) sends conversion data directly from your server to Meta, bypassing browser restrictions entirely and giving the algorithm the signals it needs to find your customers.

Browser Pixel + Server CAPI Dual Mode

Both channels fire simultaneously, browser Pixel for real-time signal speed, server CAPI for the events the Pixel misses. Best of both worlds, zero data left behind.

Proper Event Deduplication

When both Pixel and CAPI fire the same event, a unique event_id prevents double-counting in Meta Events Manager. Most CAPI setups get this wrong, costing you audience quality.

Event Match Quality (EMQ) Maximization

Send hashed customer signals (email, phone, name, city, country) to push your EMQ score to 8+. Higher EMQ = better audience matching, lower CPM, and improved ROAS for Meta campaigns.

iOS 14+ Conversion Recovery

Server-side events are completely unaffected by iOS App Tracking Transparency. They fire from your server, so browser privacy settings on any device are totally irrelevant.

Live result: Meta EMQ score raised from 6.1 to 9.3 / 10

From $249 fixed · clear scope, no hidden costs

Facebook CAPI Dashboard
Tracking Live
Event Match Quality
9.3
Excellent
Was 6.1 before CAPI
▲ +52% lift
Before 6.1 After 9.3/10
Cost Per Result
−35%
Average CPL reduction after EMQ score improvement and audience rebuild
Before
$68
After
$44
ROAS
3.9x
iOS 14+ Recovery
+437
Purchases recovered/month the browser Pixel was missing entirely
📱 iOS Purchases +312
🌐 Safari / Firefox +87
🚫 Ad Blockers +38
Before CAPI
847
Purchases reported 847
EMQ Score 6.1 / 10
iOS data Lost
Smart Bidding Learning
+67%
more
After CAPI
1,412
Purchases reported 1,412
EMQ Score 9.3 / 10
iOS data Recovered
Smart Bidding Optimising
Event Browser Server Gain Status
Purchase 847 1,284 ▲ +52% ✓ Deduped
Initiate Checkout 2,103 3,847 ▲ +83% ✓ Deduped
Add to Cart 5,840 9,102 ▲ +56% ✓ Deduped
Lead 312 489 ▲ +57% ✓ Deduped
🎯
9.3/10
Event Match
Quality Score
📉
−35%
Cost Per
Lead Drop
🔄
100%
Deduplication
Coverage
14 days
To Stable
tROAS Signal
+67% More Conversions · CPL dropped 35% · Smart Bidding stabilised in 14 days
UK B2B SaaS, After dual Browser Pixel + Server CAPI setup with proper event_id deduplication, EMQ improved from 6.1 to 9.3 and Smart Bidding exited "learning" to stable tROAS within 14 days of implementation.
GA4 Checkout Funnel
Tracking Live
Total Revenue
$94.2k
▲ +38%
Conv. Rate
18%
▲ +6.2pp
Purchases
4,469
▲ +81%
Avg Order Value
$21.1
▲ +12%
Purchase Funnel, Last 30 Days
👁
view_item
24,830
100% Base
🛒
add_to_cart
16,884
68% −32%
📋
view_cart
13,905
56% −12%
💳
begin_checkout
10,429
42% −14%
🚚
add_shipping
8,442
34% −8%
💰
add_payment
6,960
28% −6%
purchase
4,469
18% −10%
Revenue by Source
$94.2k
Total revenue tracked, matches Shopify admin within 0.2%
Paid Search
$64.1k
Organic
$20.7k
Social
$9.4k
Conversion Rate Trend
18%
Purchase / view_item, up from 11.8% before full schema setup
Month 1
11.8%
Month 2
14.2%
Month 3
18.0%
📊
8
Ecommerce events
in schema
💰
0.2%
Revenue variance
vs Shopify admin
🎯
−38%
Cost per
purchase
3 days
Setup to
live data
Revenue +38% · Conv. Rate 18% · 67% checkout drop-off identified & now fixable
WooCommerce store, Full ecommerce event schema deployed in 3 days. Checkout funnel analysis identified a critical payment-step drop-off worth ~$68k/month in lost revenue. Revenue now tracked to 0.2% accuracy vs admin. All 8 events active with full item arrays.

See Exactly Where Customers Drop Off.

Most GA4 setups only track pageviews. Without a complete ecommerce event schema, you’re making decisions based on incomplete data, unable to see which products convert, where your checkout funnel leaks, or which traffic sources actually drive revenue.

Full GA4 Ecommerce Event Schema

All events implemented: view_item_list, view_item, select_item, add_to_cart, remove_from_cart, begin_checkout, add_shipping_info, add_payment_info, purchase, with complete item arrays per event.

Checkout Funnel & Drop-Off Analysis

Identify precisely at which step customers abandon, product page, cart, checkout, payment, or shipping, so you can target the leaks and increase conversion rate with real data.

Accurate Revenue Attribution

Purchase events with revenue, tax, shipping, coupon codes, and item-level data, so your GA4 revenue matches your Shopify or WooCommerce orders within <1% variance.

Looker Studio Ecommerce Dashboard

Custom multi-page dashboard: revenue by product, conversion funnel visualization, top traffic sources, and daily/weekly/monthly comparison views, auto-refreshed daily.

Live result: 18 purchases per day tracked with full item data

From $249 fixed · clear scope, no hidden costs

Ad Blockers Are Hiding Your Conversions. No More.

Up to 30% of your website visitors use ad blockers or privacy browsers that silently block client-side tracking tags. Server-side GTM routes all your tracking through your own subdomain (e.g. track.yourdomain.com), making it invisible to blockers, extending cookie lifespans, and improving your overall data quality by 30-50%.

Google Cloud Run or Stape.io Deployment

I deploy and configure your sGTM container on either Google Cloud Run (for full infrastructure control) or Stape.io (managed, cost-effective), whichever fits your budget and technical requirements.

First-Party Cookie Implementation

Cookies set from your own server domain with a 1-year (or longer) expiry, completely immune to Safari ITP, Firefox Enhanced Tracking Protection, and all browser-side restrictions.

All Platform Tags Migrated Server-Side

Google Ads, GA4, Meta CAPI, TikTok, Pinterest, all ad platform tags configured as server-side tags routing through your custom subdomain. Cleaner, faster, more reliable.

Page Speed & Core Web Vitals Improvement

Moving tags server-side reduces JavaScript loaded in the browser, typically improving LCP by 0.5-1.2s, which benefits both user experience and Google's Core Web Vitals ranking signals.

Live build: 8 server tags routing Google, GA4 and Meta through one subdomain

From $499/mo · clear scope, no hidden costs

Server-Side Data Flow
Active
More Data Captured
+43%
vs browser only
Page Load (LCP)
−0.8s
LCP improved
Cookie Expiry
365d
1st-party
Platforms Routed
5+
All server-side
How sGTM Routes Your Data
👤
User Browser
Visits yourdomain.com from any device or browser
Any browser · iOS · Android
fires Web GTM container client-side tags load
🌐
Web GTM Container
Lightweight client-side container, minimal JS footprint
Sends to track.yourdomain.com
bypasses ad blockers & ITP completely ✓ Ad blocker bypass
⚙️
sGTM Server Container
Your own subdomain, first-party, fully controlled infrastructure
Cloud Run Stape.io
sends clean, verified data to all platforms ✓ All verified
Google Ads
Enhanced Conv. active
Meta CAPI
EMQ 9.3 · Deduped
GA4
Ecommerce schema
Data Quality Monitoring
+43%
More data captured vs browser-only tracking, ad blockers & ITP now irrelevant
Ad blockers bypassed 100%
Safari ITP, no impact ✓ Immune
Firefox ETP, no impact ✓ Immune
Cross-device tracking ✓ Active
Page load improvement −0.8s LCP
GA4 · Events & Conversion Setup
Verified
Custom Events
24
configured
Audiences
8
synced to Ads
Conversions
3
goals active
Revenue Variance
0.2%
vs Shopify
Event Name Count / 30d Conv?
purchase
4,469✓ Yes
begin_checkout
10,429Funnel
add_to_cart
16,884Funnel
high_value_visitor
3,204Audience
Custom Events
24
configured & firing
Ecommerce schema (8 events)Active
Form & CTA trackingActive
Scroll depth 25/50/75/90%Active
Video play milestonesActive
Audiences
8
synced to Google Ads
Cart abandoners (30d)2,104
High-value visitors (3+ pages)3,204
Purchasers, 90 day window4,469
Engaged sessions (30s+)24.7k
Sessions by Channel, Last 30 Days
Paid Search
8,204 72%
Organic Search
2,104 18%
Social
682 6%
Direct
455 4%
Total Sessions 11,445 ▲ +24%
Engagement Metrics
Engaged Sessions
6,892
▲ +31%
Avg Engagement Time
2m 48s
▲ +18%
Engagement Rate
60.2%
▲ +9pp
Events per Session
14.3
▲ +22%

GA4 That Actually Answers Your Questions.

Most GA4 setups are rushed: a property created, basic pageview tags added, and job done. I do a complete, production-grade configuration: custom events for every meaningful interaction, custom dimensions for deeper segmentation, conversion goals, audience lists synced to your ad platforms, and a Looker Studio dashboard that surfaces what matters.

Complete Property Configuration

Data streams, timezone, currency, internal traffic filters, cross-domain tracking, session timeout, Google Signals, all configured correctly so your data is clean from the start.

Custom Events & Parameters via GTM

Every meaningful action tracked, form submissions, scroll depth, button clicks, video plays, file downloads, with custom parameters for advanced segmentation in your reports.

Audiences & Conversion Goals

Conversions marked correctly, remarketing audiences built (cart abandoners, high-value visitors, engaged users) and synced to Google Ads and Meta for smarter campaign targeting.

Looker Studio Dashboard

Multi-page branded dashboard: traffic overview, landing page performance, conversion by source, audience behavior, and daily/weekly trends, auto-refreshed, shared directly with your team.

Live build: 26-tag GTM container, fully documented and tested

From $99 fixed · clear scope, no hidden costs

How It Works - AdsMetricX
How It Works

Simple. Fast. Transparent.

From first message to live implementation, here's exactly what working with AdsMetricX looks like.

01

Free Audit Call

Book a free 30-min call. I review your Google Ads, GA4, Meta Events Manager, and GTM container to identify errors and growth opportunities.

02

Custom Proposal

You receive a detailed scope of work within 24 hours, what I'll fix, timeline, exact deliverables, and a fixed price. No hidden fees.

03

Implementation

Full technical setup in GTM, sGTM, GA4, Google Ads, and Meta , tested end-to-end with real events, with complete documentation delivered.

04

Ongoing Support

Monthly data quality checks. Your tracking stays clean and accurate as browser policies, iOS updates, and ad platforms change.

Client Reviews

What Clients Say

Real feedback from businesses in USA, UK, Canada & Australia.

Seller was very responsive and proactive. Audited two accounts, fixed conversion tracking issues, and resolved KPI discrepancies across sources. Thank you

Giorgio Silberberg of F9 Marketing, AdsMetricX client

Giorgio Silberberg

F9 Marketing · England, UK

Great service again, quick and reliable as always. Highly recommend for tracking and ads work. Thank you

Rifas Ahamed of Payless Lanka, AdsMetricX client

Rifas Ahamed

Payless Lanka · Negombo, Sri Lanka

Great work. Improved our Google Ads account to 90%. Really looking forward to working with you again on future projects.

Phoebe Ellis, digital business owner and AdsMetricX client

Phoebe Ellis

Pulse Digital · Texas, USA

Amit provides smart & effective implementations of Google Ads’ enhanced conversion tracking process. He’s quick, precise and clear.

Milked Media agency owner, AdsMetricX client

Milked Media

Agency Owner · New York, USA

Amit met expectations and completed the assignment quickly and professionally. Highly recommended.

Michael Reichstamm, ecommerce store owner and AdsMetricX client

Michael Reichstamm

Ecommerce Owner · Austria

Let’s Work Together

Not Sure Which Service You Need?

Book a free 30-minute audit. I’ll review your entire tracking setup, Google Ads, GA4, Meta Events Manager, and GTM, and tell you exactly what’s broken, what to prioritize, and what it’ll cost to fix it.

Get Started

Found What You Need? Let's Get Started

Pick any service above or simply describe what you need. You will get a reply within 24 hours with a clear scope and a fixed price. No pressure, no obligations.

Email

amit@adsmetricx.com
Best for project briefs and detailed questions

Book a Free Audit Call

Schedule via Calendly →
30 minutes · Google Meet or Zoom · Free, no obligation

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Thank you for reaching out. I've received your message and will review your project details before responding. Expect to hear from me within 24 hours, often the same day.

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I Will Review Your Setup

Before replying, I'll do a quick review of your tracking setup so our conversation starts with real insights.

3

You Get a Clear Scope and Fixed Price

I reply with a clear plan and a fixed price for the work, with no obligation to proceed.

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Tell me what you need and I will reply within 24 hours with a clear scope and a fixed price. The more detail you share, the more useful my response will be.

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