Does This Sound Familiar?
I help businesses across USA, UK, Canada & Australia fix broken conversion tracking, build server-side infrastructure, and scale Google & Facebook Ads so every dollar you spend is measured, optimized, and profitable.
✦ No credit card · Free 30-min audit call · Reply within 24 hrs
Tracking Setups
Delivered
Avg ROAS
Improvement
Cost Per Lead
Reduction
Client
Satisfaction
Upwork · Top Rated
80+ verified reviews
My Story
I got into performance marketing because I wanted to understand why ads work and why they don’t. What I discovered early on was that the biggest reason campaigns fail isn’t the ads themselves. It’s the data behind them.
Working with ecommerce brands and agencies, I kept seeing the same problem: Google Ads reporting double the actual conversions, Meta Pixel missing 60% of events after iOS 14, GA4 showing zero revenue despite thousands of real orders. Smart Bidding was making decisions based on completely wrong data, and businesses were unknowingly scaling what was broken.
I founded AdsMetricX to be the solution to this , a specialist who goes deeper than generalists, who tests everything end-to-end with real events, delivers clean documentation, and builds infrastructure that lasts beyond the next iOS update or browser policy change.
Every project I deliver starts with a free audit, ends with a written test report, and is built to handle whatever privacy changes come next, because the brands I work with deserve data they can trust.
Expertise
I work at the code level: custom HTML tags, dataLayer manipulation, SHA-256 hashing, server-side tag development. Not just drag-and-drop setups that break after a plugin update.
Projects Delivered
Expertise
Credentials
Every certification below is actively maintained, reflecting real-world expertise, not just passed tests.
Official Google certification covering Search campaigns, Smart Bidding, keyword strategy, auction mechanics, and Quality Score optimization.
GA4 measurement planning, data collection, custom events, conversion configuration, reporting, and advanced analysis.
Official Meta certification covering Facebook & Instagram advertising, Conversion API implementation, pixel setup, and attribution.
Top 10% of freelancers on Upwork, requiring consistent 5.0★ rating, 100% Job Success Score, and excellent client feedback over time.
Shopping campaigns, Performance Max, product feed optimization, smart shopping strategies, and ecommerce campaign management.
150+ sGTM implementations: Cloud Run infrastructure, Stape.io, first-party cookie implementation, and server-side tag development.
Real feedback from businesses in USA, UK, Canada & Australia.
Seller was very responsive and proactive. Audited two accounts, fixed conversion tracking issues, and resolved KPI discrepancies across sources. Thank you
F9 Marketing · England, UK
Great service again, quick and reliable as always. Highly recommend for tracking and ads work. Thank you
Payless Lanka · Negombo, Sri Lanka
Great work. Improved our Google Ads account to 90%. Really looking forward to working with you again on future projects.
Pulse Digital · Texas, USA
Book a free 30-minute audit call. I’ll review your Google Ads, GA4, and Meta tracking setup and show you exactly what’s costing you money.
No credit card. No commitment. Just honest insights.
Performance marketing and advanced conversion tracking for businesses in the USA, UK, Canada, and Australia. I help companies stop wasting ad spend and make data-driven decisions that grow revenue.
