I fix broken conversion tracking, implement server-side tracking, and optimize Google & Meta Ads so every marketing dollar you spend is measurable, optimized, and profitable.
Does This Sound Familiar?
Most businesses are wasting 30-60% of their ad budget because of broken or inaccurate tracking. Here’s what that looks like:
Your Google Ads dashboard shows 200 conversions but your CRM only shows 70 sales. Double-counting, wrong event triggers, or missing deduplication is destroying your Smart Bidding performance.
Facebook Event Match Quality score is below 6, your purchase events are missing, and CPM keeps rising because Meta can't find your customers. CAPI is the fix, and most businesses don't have it set up correctly.
Your GA4 property was set up but purchase events aren't firing, revenue is showing as $0, or the numbers don't match your actual Shopify/WooCommerce orders. You can't make decisions without accurate data.
What I Do
Full-funnel campaign strategy with a relentless focus on ROAS, not vanity clicks. I manage Search, Shopping, PMax, and Display campaigns from setup to ongoing optimization.
Recover lost conversions from cookie restrictions by hashing first-party customer data and sending it to Google, improving Smart Bidding accuracy and revealing true attribution.
Pixel + Server CAPI dual-mode implementation with proper event_id deduplication. Recover iOS 14+ data loss, maximize Event Match Quality, and give Meta's algorithm the signal it needs.
Complete GA4 ecommerce event schema, view_item → add_to_cart → begin_checkout → purchase, with full item arrays, revenue attribution, and funnel analysis via Looker Studio.
Deploy a GTM server container on Google Cloud Run or Stape.io, routing all tracking through your own domain to bypass ad blockers, ITP, and browser restrictions for complete, reliable data.
Complete GA4 configuration from scratch, custom events, dimensions, conversion goals, audiences, and a Looker Studio dashboard that actually helps you make better business decisions.
Portfolio
French ecommerce store · Hashed email, phone and address sent with every purchase
Shopify apparel store · Purchase events matched at 9.3 with server-side CAPI
Shopify store · Full funnel from view_item to purchase in GA4 DebugView
Search campaign · 18 purchases in one day from €22.18 ad spend
Maximize Conversions with clean tracking · 6 purchases at €1.29 each
Multi-campaign account · 14.1K clicks and 147 conversions in 25 days
Live Tag Assistant debug · Conversion linking and user data confirmed on purchase
Server-side GTM · Email, phone, name and address hashed with SHA-256
HubSpot form tracking · Email and phone captured on every lead submission
Same store, before and after advanced matching · Key events raised to 9.3
Value, currency, order ID and product contents in every CAPI purchase
Meta Events Manager · Browser and server events received twice, counted once
customer_id, lifetime value and coupon data attached to the purchase event
GA4 custom dimension · customer_type fires as a user property on purchase
GA4, Google Ads, Meta and Conversion Linker verified in one purchase session
Google Ads, Meta CAPI and GA4 routed through a first-party tagging server
New customer flag and $319.95 lifetime value passed to Google Ads
Hashed enhanced conversion payload sent server to server to Google Ads
From first message to live implementation, here's exactly what working with AdsMetricX looks like.
Book a free 30-min call. I review your Google Ads, GA4, Meta Events Manager, and GTM container to identify errors and growth opportunities.
You receive a detailed scope of work within 24 hours, what I'll fix, timeline, exact deliverables, and a fixed price. No hidden fees.
Full technical setup in GTM, sGTM, GA4, Google Ads, and Meta , tested end-to-end with real events, with complete documentation delivered.
Monthly data quality checks. Your tracking stays clean and accurate as browser policies, iOS updates, and ad platforms change.
