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Let's Fix Your Tracking and
Scale Your Results

Tell me about your project and I’ll review your tracking setup before we even get on a call. Response within 24 hours, usually much faster.

Portfolio

Real Projects. Real Screenshots.

Every card below is from an actual client project, not mockups.

Google Ads Enhanced Conversions on Purchase

French ecommerce store · Hashed email, phone and address sent with every purchase

100%

purchases with
match data

Meta CAPI Event Match Quality 9.3

Shopify apparel store · Purchase events matched at 9.3 with server-side CAPI

9.3/10

purchase event
match quality

GA4 Full Ecommerce Event Schema

Shopify store · Full funnel from view_item to purchase in GA4 DebugView

100%

funnel steps
tracked

Search Campaign at 59.9% Conversion Rate

Search campaign · 18 purchases in one day from €22.18 ad spend

€1.23

cost per
purchase

€7.72 Spend, 6 Purchases Tracked

Maximize Conversions with clean tracking · 6 purchases at €1.29 each

85.7%

conversion
rate

Scaling With Clean Conversion Data

Multi-campaign account · 14.1K clicks and 147 conversions in 25 days

$0.17

average
CPC

Purchase Tag Verified in Tag Assistant

Live Tag Assistant debug · Conversion linking and user data confirmed on purchase

3/3

Google tags
verified

Meta CAPI Payload, Fully Hashed

Server-side GTM · Email, phone, name and address hashed with SHA-256

10+

match
parameters

Enhanced Conversions for Leads

HubSpot form tracking · Email and phone captured on every lead submission

100%

leads with
match data

EMQ Lifted From 6.1 to 9.3

Same store, before and after advanced matching · Key events raised to 9.3

+52%

EMQ
improvement

Server-Side Purchase With Order Data

Value, currency, order ID and product contents in every CAPI purchase

1:1

orders matched
to events

Browser + Server Deduplication

Meta Events Manager · Browser and server events received twice, counted once

100%

events
deduplicated

GA4 Purchase With Customer LTV

customer_id, lifetime value and coupon data attached to the purchase event

6+

custom
parameters

New vs Returning Customer Tracking

GA4 custom dimension · customer_type fires as a user property on purchase

2×

customer
segments

One Purchase, Entire Stack Firing

GA4, Google Ads, Meta and Conversion Linker verified in one purchase session

26

tags fired
and verified

Server-Side GTM Container Build

Google Ads, Meta CAPI and GA4 routed through a first-party tagging server

8

server tags
configured

Server Purchase Tag With LTV Data

New customer flag and $319.95 lifetime value passed to Google Ads

$319

customer LTV
captured

First-Party Conversion Delivery

Hashed enhanced conversion payload sent server to server to Google Ads

S2S

first-party
delivery

Let’s Work Together

Not Sure Which Service You Need?

Book a free 30-minute audit. I’ll review your entire tracking setup (Google Ads, GA4, Meta Events Manager and GTM) and tell you exactly what’s broken, what to prioritize, and what it’ll cost to fix it.