Facebook Conversions API Setup With Server-Side GTM: Complete Guide (2026)

Meta Events Manager showing a 9.3 out of 10 Event Match Quality score on purchase events

Facebook Conversions API Setup With Server-Side GTM: Complete Guide (2026) Go open Meta Events Manager right now, find your purchase event, and look at the Event Match Quality column. I’ll wait. If that number is under 6, Meta is guessing who your customers are, and you’re paying for those guesses on every campaign you run. […]