GA4 Ecommerce Tracking Setup: The Complete Event Schema Guide (2026)
GA4 Ecommerce Tracking Setup: The Complete Event Schema Guide (2026) Nearly every GA4 property I audit has the same two symptoms. The funnel report makes no sense, and the item report is half empty. The owner has usually decided GA4 is bad software. GA4 is fine. Someone installed the purchase event, called it ecommerce tracking, […]
