Google Ads Conversion Tracking

Google Ads Conversion Tracking is a free tool that helps you measure what happens after a user interacts with your ad (clicks a text ad or views a video ad) and then performs a valuable action on your website.

🤔 What is a Conversion?

A conversion is any action you define as beneficial to your business. Common examples include:

Purchasing a product (e-commerce).
Submitting a form (lead generation).
Signing up for a newsletter.
Calling your business.

🛠️ How Does Tracking Work?

You create a “conversion action” in your Google Ads account (e.g., “Purchase Completed”).
Google provides a small piece of code, known as a conversion tag (or code snippet).
This tag is placed on the specific page of your website that users reach after completing the desired action (e.g., the “Thank You” page).
When an ad-clicked user lands on that page, the code fires and tells Google Ads that a conversion has occurred.

📈 Benefits of Conversion Tracking

Measure Ad Performance: It shows you which campaigns, ad groups, and keywords are truly profitable.
Improve ROI: By identifying high-performing ads, you can allocate more budget to them, thereby maximizing your Return on Investment (ROI).
Enable Smart Bidding: It feeds essential data to Google’s automated bidding strategies (like Target CPA or Target ROAS) for better optimization.

In essence, Conversion Tracking allows you to wisely spend your advertising budget and gain clarity on the true success of your campaigns.